I work at the intersection of language, culture and 

international brand communication, partnering with a

hand-picked cross-disciplinary team.

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With an extensive background in languages and

international marketing combined with over 27 years

immersed in European market culture  — I hear a brand

the way its target audience does, while understanding

precisely what its home market intended.​

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Marketing agencies work from inside the brand and project them outwards. We work from the outside in to reveal how your brand is understood by the market.  

 

Most brand misalignment isn't dramatically obvious, but a gradual, invisible shift in authority, trust or relevance that builds up slowly.

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My diagnostic methodology, the strategic reading and cultural fluency is unique, drawing on the intelligence of a network of brand communication specialists across Europe and the US.

 

The result is a level of insight that sits outside what an internal team can typically access — often the very piece organisations sense is missing, but can’t clearly define.